New award of a service concession for an advertising right on public roads and areas of the city of Schwerin

The subject matter of the contract put out to tender includes, in particular, the following services/advertising rights to be transferred to the future concessionaire, whereby the specific number may change depending on the negotiations and business development:

- Operation and management of up to 100 passenger shelters (FGU) with and without advertising at bus and tram stops, as well as cleaning and vandalism removal; in the city centre, a new construction or conversion of up to 25 shelters with a green roof is required, the conversion is to take place in the first 2 years of the contract

- Operation of up to 40 free-standing showcases in 4/1 format as

double-sided city light poster areas and one-sided city information systems, a conversion to digital systems in 4/1 format is desired, corresponding conversion phases and locations are to be agreed

- Operation of up to 100 advertising pillars with general stop and whole place stop, in the inner city area 25 pillars are to be provided with a green roof in the first 2 years of the contract

- Operation of up to 10 clock columns, a conversion from locations to digital systems is possible in principle

- Operation of up to 40 collective trade displays with a new construction and modernization to a uniform type throughout the city, backlighting at selected locations is generally possible

- Operation of up to 75 large advertising spaces in 92 format, lighting is possible

- Operation of up to 30 mono-foot systems (illuminated or backlit) in the format of 9m2 to 11m2 throughout the entire urban area, implementation and use with digital systems is possible and desirable in principle

- Operation and marketing of light poles with pole advertising frames in A1 format, taking into account defined requirements in the summary for the advertising media segments:

* Continuous advertising at up to 250 locations

* Event promotion at up to 100 locations on the main road network

* Event advertising at up to 25 locations in the city centre area

- Management and marketing of public switch and distribution boxes with advertising media frames in A1 format at up to 50 locations

- Provision of media services for use by the state capital Schwerin for its own marketing measures