Water Safety Ireland, a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety initiatives in Ireland wishes to invite tenders for the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The tender will involve the development of the associated creative, production and broadcast elements.

To Include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns:

(a) complete redevelopment of Water Safety Ireland’s ‘Junior Aquatics Water Safety’ (JAWS) programme, direct mail and sept launch;

(b) pre summer school’s campaign;

(c) PR material for confs;

(d) NWSAW campaign (June 15 – 23);

(e) summer campaign;

(f) winter campaign;

(g) drownings abroad campaign.

All print, radio production, film production and digital asset production:

Must cover all production costs for all media across all campaigns including but not limited to:

• radio production: voice talent, music licensing and studio hire;

• video production: filming, editing, animation, motion graphics, talent fees, music licensing;

• print production: print management, all print costs, including direct mail, print fulfilment and data handling;

• digital production: build of all digital assets, animated digital ads, social image posts;

• photography: still photography, talent fees, licensing;

• stock photography/video: purchasing and/or production of any required stock imagery or video;

• image retouching: any post production work required.

General:

Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.

Detail:

Google ads search: set up and manage search campaigns in a paid Google ads account and Google Grants (free account).

Display/YouTube: set up and manage Google Display Network Display and YouTube campaigns.

Social media ads: set up and manage social media advertising campaigns.

To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. Elements include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press and Direct Mail.