Design and implementation of an evaluation survey of a collective information and communication campaign in favor of European cheese, in particular French cow and goat’s milk cheeses, in the United States of America in 2021-2023.

Design and implementation of an evaluation survey of a collective information and promotion campaign for European Cheeses in The United States of America in 2021-2023 which main objectives are:

Objective 1: To educate and raise awareness of cow and goat’s milk European cheeses;

Objective 2: Increase the level of knowledge of foodie and consumer targets;

Objective 3: Increase the market share of European cheeses by supporting exports.