Sjømatrådet (the Norwegian Seafood Council) wants to enter into cooperation with a supplier for a standardised solution or approach to post-test of campaigns in order to measure the effect of advertising campaign and other market activities.

Sjømatrådet (the Norwegian Seafood Council) wants to enter into cooperation with a supplier for a standardised solution or approach to post-test of campaigns in order to measure the effect of advertising campaign and other market activities. We want a test framework that is standardised and gives us the possibility of comparisons across the market and over time, as well as test regimes anchored for all activities in our market in good time before start-up. I.e. The tenders must contain a set up for:

1) Lower market investments/minor campaigns (primarily digital platforms);

2) Medium market investments/campaigns;

3) Major market investments/campaigns.

The measurements should be in-line with the champaign strategy in the relevant market (for e.g. ‘Always on’ or in pulses/bursts.