Creation and development of a multi-country information and educational programme on milk as part of a healthy and sustainable food coordinated by EMF implemented by DDB (Denmark) and CNIEL (France) targeting the internal markets.

This programme will be an application in response to a call for proposals from the EU Commission — EU Regulation 1144/2014 on information provision and promotion measures concerning agricultural products implemented in the internal market.

EMF intends on submitting an application for EU funding for a programme on education on milk. As part of this application process, EMF wishes to engage the services of a communication agency that will be responsible for the creation, development and implementation of a generic campaign to increase the awareness on milk as part of a healthy and sustainable food in each of the 2 markets: Denmark and France. The proposal should take into account the different production systems of the 2 EMF member countries, with a European dimension.

The agency selected trough this competitive procedure will be asked to contribute to the preparation of the application.