Implementation of the information campaign on the 2023 social elections by supportive

Advertising activities from the areas of creation, press and PR as well as media.

Lot 1: Creation & Lead function

1. Superordinate creation

- Design for the entire range of advertising services

- design a creation line, develop the logo and corporate design and align all communication measures with the campaign design

- Assumption of consulting, planning and design tasks

2. Creation Publications of the German Pension Insurance Federation

- Creation up to the printing stage of in-house publications

- creation, production and production of several short films

Lot 2: PR and Press Relations, Social Media

- plan and control topic management and take over crisis communication

- Implement communication strategy online and offline

- Deliver text contributions for lot 1

- Build press contacts and multipliers (including phone campaigns, press meetings) and host occasion-based press events

Lot 3: Media

- Planning, delivery and control of media delivery for online, outdoor and print advertising as well as TV and radio advertising

- Cost optimized purchasing of all media

- creation of circuit diagrams

- Production, print processing including print production costs, especially for outdoor advertising (“Wesselmann posters”)