The subject of the tender is the conclusion of a framework contract with an economic operator for the graphic, conceptual redesign of the monthly program of Deutschlandradio in the period 2.2.2020 to 31.12.2020 and a three-time optional extension for the years 2021, 2022 and 2023.

Deutschlandradio wants to modernize its print communication:

"We envision a graphically eye-catching, colorful print appearance that leads to the programs, fits in with them, sets up power-on impulses and remains in memory even after reading. In addition, there should be a clear link between print and online content. "

In the future, the program booklet with a stronger focus on reports and background reports will play a central role. The program is the flagship publication of Deutschlandradio and should develop from an "information catalog" to an inspirational program magazine.Program and brand communication are strengthened and this on the basis of defined in the CD manual CD guidelines for joint performance The program should become more up-to-date and gain relevance for listeners of all usage groups through the integration with online.

The subject of the contract includes the following items:

- Relaunch of program booklet: Graphical concept and editorial suggestions (title, title of title):

- Unlimited use, processing and transformation rights,

- Creation of a digital rough concept,

- Preparation of a sample booklet (12/19).

- preparation of a kick-off workshop concept and implementation of the workshop,

- Timely monthly graphical compilation of the program issue for the issues 02/20 to 12/20 according to a schedule to be agreed with the option of three extensions of one year each:

- including the program calendar,

- Exclusive of the program calendar.