This contract concerns an information and promotion programme for pigmeat in Taiwan, India and Vietnam. The main objective of this programme is to raise awareness of the qualities of European pigmeat among the B2B target group in the target markets and, consequently, to increase the competitiveness of the European pigmeat sector, so that the market share of the sector can increase in volume and value.

Trade fairs and B2B meetings are the most important tools to approach the target group and to bring european pork exporters into contact with them. This group consists mainly of importers, wholesalers, processors and retailers. A communication campaign, both online and offline in the target countries to increase awareness and inform the target group about the activities within the program.

Provided with the campaign in Vietnam.

Provided with the campaign in India.

Provided with the campaign in Taiwan.