ExtraCare Charitable Trust is conducting an OJEU tender for the Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services.

This tender is split into 5 lots:

— Lot 1: Digital - Web Design and Hosting,

— Lot 2: Digital - Web Marketing Strategy and Analysis,

— Lot 3: Marketing Strategy and Engagement,

— Lot 4: Media Relations, and,

— Lot 5: Stakeholder - Specialist Engagement.

Summary:

— campaign strategy and analysis,

— development and management of SEO/PPC campaigns,

— monitoring and reporting of website visits/traffic (e.g. Google Analytics/similar software),

— social media analysis and strategy.

Summary:

Marketing/public relations intelligence linked to:

— Local and National Government Older Housing Sector (Commercial and not for profit),

— Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle,

— research, strategy, planning, implementation and monitoring linked to media, briefing, award, conference, round-table, opportunities related to:

— — the Government,

— — Local Authority NHS and Health Partners Trade Bodies (Housing, Social Care, and Health),

— — Regulators Award Bodies Sector Conferences (Housing, Social Care, and Health),

— — Sector Media (Housing, Social Care, and Health),

— — Event strategy linked to all of the above.

Summary:

Marketing Intelligence linked to:

— Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle),

— research, strategy, planning, implementation, and monitoring linked to target audiences,

— design and production of print and digital marketing and communications tools including:

— — brochures, magazines, newsletters, adverts, reports, corporate publications, presentations display stands and promotional materials signage and external building/street branding, branding and visual identities,

— — output of branded tools across print and digital platforms Marketing and editorial copy photography film production and post-production,

— — concept to script to directing, editing and motion graphics: case studies, promotional films event strategy, creation, management and implementation advertising campaign strategy, buying, negotiations, placement, copy, design, and production, monitoring asset storage (e.g. signage, equipment).

Summary:

Media Relations intelligence linked to:

— Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle,

— research, strategy, planning, implementation and monitoring linked to target audiences,

— strategy, planning and delivery writing on and off line press releases, articles, features, newsletters, in-house magazines, pamphlets, blogs, presentations, speeches, briefings and comment creating briefs and selling in stories to journalists interviewing spokespeople,

— customers and creating case studies drawing up target media lists and contacts and reporting/evaluation Development of a social media strategy and implementation linked to press issues Assist with the charity’s response to crisis media enquiries Oversee production of visual (film/ video/ photography), audio and electronic material, including preparation of information for intranet and website.

Summary:

— website design, development, and build for content managed websites (including an equivalent to Umbraco),

— development of online/multimedia tools such as interactive PDFs, online magazines, animations, and,

— Apps Web maintenance Web hosting Creation of E-commerce platforms.