subject

of the invitation to tender is the conclusion of a framework agreement with a

Economic operators for the supply of design elements in the period 01 March

2024 to 28 February 2025 and a three-time, optional extension of one each

another year.

The services consist of:

Conceptual and visual product development

- Conception of user task flows

- Art direction for all digital audience products of Deutschlandradio, such as

- Websites and apps, etc.

- Further development of the design language

- Design of interface design (UI elements)

- Interaction Design

- Quality assurance of the component library

- Usability Testing

Advice and conception with regard to

- Informationsarchitektur

- Visual language and typography

- Competitor analysis

- User-Tests

- Strategic brand management in the digital space

The subject matter of the tender is described in detail in Part 3 of the tender documents.