The aim of the promotional campaign is to make Flemish consumers choose more for fruit and vegetables of Belgian origin. On the one hand, by giving them enthusiasm for our fruit and vegetables. On the other hand, also by convincing them that with Belgian fruit and vegetables they make a choice for tasty, qualitative, healthy and sustainable products thanks to the efforts and craftsmanship of the Belgian fruit and vegetable sector.
The main medium is TV, where we mainly want to highlight the craftsmanship of the Belgian fruit and vegetable sector in a way that is relevant to consumers. We want to bring this message to the target group 18-64y.
Through other channels we want to deepen the message: on the one hand by creating enthusiasm for native vegetables among 18-34 year olds by inspiring with native vegetables throughout the day (e.g. via social media) and on the other hand by promoting the knowledge and mental availability of domestic fruit among VVA's 25-44 year olds (via e.g. social media and / or PR).
In addition, the agency must also think about how this can also be used in a B2B context.
The aim of the promotional campaign is to make Flemish consumers choose more for fruit and vegetables of Belgian origin. On the one hand, by giving them enthusiasm for our fruit and vegetables. On the other hand, also by convincing them that with Belgian fruit and vegetables they make a choice for tasty, high-quality, healthy and sustainable products thanks to the efforts and craftsmanship of the Belgian fruit and vegetable sector.
The main medium is TV, where we mainly want to highlight the craftsmanship of the Belgian fruit and vegetable sector in a way that is relevant to consumers. We want to bring this message to the target group 18-64y.
Through other channels we want to deepen the message: on the one hand by creating enthusiasm for native vegetables among 18-34 year olds by inspiring with native vegetables throughout the day (e.g. via social media) and on the other hand by promoting the knowledge and mental availability of domestic fruit among VVA's 25-44 year olds (via e.g. social media and / or PR).
In addition, the agency must also think about how this can also be used in a B2B context.