The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.

The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided

(a) in minimum of 10 languages for PPC; and

(b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions.

Mandatory constraints/services required

The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided

(a) in minimum of 10 languages for PPC; and

(b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.