The National Board of Health wishes to conduct a substance abuse prevention campaign at music festivals and venues in 2020. In general, there are two campaign efforts:
- Music Against Drugs / Roskilde Against Drugs: attitude-promoting campaign against drugs targeted at audiences aged 16-24,
- Less Drink - More Party: Alcohol prevention campaign on youth and alcohol targeted pouring staff.
The campaigns are also expected to be launched in both 2021 and 2022, and this tender therefore also deals with the possibility of preparing the campaigns in 2021 and 2022 respectively.
The National Board of Health wishes to conduct a substance abuse prevention campaign at music festivals and venues in 2020. In general, there are two campaign efforts:
- Music Against Drugs / Roskilde Against Drugs: attitude-promoting campaign against drugs targeted at audiences aged 16-24,
- Less Drink - More Party: Alcohol prevention campaign on youth and alcohol targeted pouring staff.
The campaign is carried out in collaboration with the interest organization Dansk Live, which sends on the campaign at the participating festivals and venues in general, as well as Roskilde Festival, which sends on the campaign at its own festival.
Both campaign efforts will run at music festivals in the period May-August 2020 and at venues in the period September - October 2020. Participation of approx. 20 festivals and approx. 40 venues.
The campaigns are also expected to be launched in both 2021 and 2022, and this tender therefore also deals with the possibility of preparing the campaigns in 2021 and 2022 respectively.
For further description, see Framework Agreement Appendix 4: Requirement specification.
The framework agreement is expected to cover the period 1.2.2020 - 31.12.2022.
In 2020, the framework agreement budget is DKK 1,450,000 for a drug prevention campaign and DKK 700,000 for an alcohol prevention campaign at festivals and venues in Denmark.