The MHG, founded in 1908, is today one of the 3 large and important urban history museums in the Free and Hanseatic City of Hamburg, which are combined in the Hamburg Historical Museums Foundation. It is one of the largest and nationally and internationally most important urban and regional history museums in the Federal Republic of Germany.
The museum was built from 1908 to 1918 according to plans by Fritz Schuhmacher and opened in 1922 under the first director Otto Laufer. The building has been a listed building since 1976. It is surrounded on the back and sides by the Planten un Blomen park, the entrance portal of the museum faces a busy street with its forecourt.
The listed building has a gross floor area of 19 556 m
The location and floor plan of the building as well as a space requirement plan and possible conversions can be found in the attached documents "Modernization of the Museum of Hamburg History" (see Annexes 5-9).
The museum currently exhibits Hamburg history from the 8th century to the present day over 3 floors. Different topics of the city's history, city society and urban development such as B. Aspects of everyday and living culture, art and cultural history, economic and social history, trade, the Hanseatic League, the impact of the Port of Hamburg and the Elbe on the city are shown, but also important events such as B. the great fire or cholera in the 19th century or the protest movements in the 20th century. The history of the Jews in Hamburg plays a special role. In the future, the topics of (post-) colonialism, the diversity of urban society, music and media as well as sport and clubs will take up more space than before. Cultural diversity and cultural transfer, social and cultural commitment as an identity-creating factor, and current issues will be dealt with more intensively and highlighted as such.
The spectrum of objects ranges from paintings, sculptures, textiles, everyday and everyday objects, photographs to large, expansive installations and / or media stations.
The exhibition has so far been visited by around 100,000 visitors a year.
In order to continue to fulfill its role as an important, modern and future-oriented house in the future and to be able to meet today's requirements for museums and exhibitions, necessary and contemporary changes must be made in the entire building and the associated redesign of the permanent exhibition.
For the overall modernization project, both a brochure by Sybille Kramer Architects (as of January 2018, see Appendix 6) and a project description by the MHG (as of September 2018, see Appendix 5) were developed a few years ago, the majority of which are still in existence.
As part of the object planning for the entire building, based on the original concept, the "Fritz Schumacher's Rooms" are to be opened and merged, which have been separated from each other or changed in the course of the museum's history. This will also affect areas of the future permanent exhibition. Attractive offers and tours through the exhibition areas that work both spatially and in terms of content are to be created for visitors, all of which can be accessed without barriers.
A continuous, close exchange and a definition of interfaces with the building construction architect will be necessary.
Concepts that intervene in the listed building fabric also require close coordination with the monument protection office.
The entire modernization and refurbishment measures should, as far as possible, take place while the ground floor and the administrative area are in operation. An extension of the building is not planned. The exhibits on display in the building areas to be modernized will be successively outsourced before the renovation work begins. After completion of the renovation, the refurbishment will take place.
Objectives
In order to substantially improve the quality of visits and the quality of stay in the museum, the following are the main aims of property planning
a) Overall measure
- Redesign of the entrance foyer to Holstenwall taking into account modern knowledge of an effective and pleasant visitor guidance, especially for school and tourist groups,
- Relocation of certain functional areas, such as B. the museum shop from the foyer into adjacent rooms,
- Creation of a study center with a specialist library, public reading room and museum didactic offers,
- Creation of publicly accessible rest and meeting point zones as well as information areas about the offers of the house,
- Refurbishment of the existing sanitary facilities and installation of additional toilet capacities also in the large upper 3 floors of the museum, which have not yet had any sanitary rooms,
- Enlargement and relocation of the catering in the ground floor west wing of the house including the associated kitchen rooms in the basement and upgrading of an existing terrace in front for an outdoor catering business
- In connection with the opening on the park side via the gastronomy, creation of a complete second external entrance to the museum to connect to the flow of visitors in Planten un Blomen from the Landungsbrücken / St. Pauli / Heiligen-Geist-Feld (U- / S-Bahn stations) as well as optimization of the public transport to the house;
b) Overall measure with a focus on the permanent exhibition to be redesigned:
- Restructuring of the exhibition areas including barrier-free access to all floors and public areas of the museum for all visitors; Interface between object and exhibition planner,
- upgrading of the museum's wayfinding and information systems with regard to improved orientation under various, above all inclusive, criteria;
Interface between object and exhibition planner,
- Creation of coherent spatial sequences for a contemporary and modern museum presentation including appropriate educational and mediation offers; Interface between object and exhibition planner.
To the permanent exhibition:
The rough concept for the permanent exhibition to be redesigned and spatially restructured is hereby presented updated by the MHG. It forms an important basis for further content and design planning, which is to be converted into a detailed concept and draft planning document together with the exhibition architects (see Appendix 7).
The following rough breakdown is planned for the reorganization of the permanent exhibition:
1st floor: Chronological-thematic tour from the Middle Ages (end of the 8th century / beginning of the 9th century) to the present day with a focus on the city's history and development, including topic clusters, different narrative strands, a multi-perspective approach and participatory elements for young and old Visitors;
2nd floor: Themed tour on the identity of the Hanseatic city and its diverse urban society (s) with different focuses, an action space for children and young people; Installation of the Villa Rücker and the establishment of a small salon there in the so-called garden hall for event formats for less than 50 people (the last-mentioned points are not part of the permanent exhibition, but must be taken into account);
3rd floor: Exhibition on individual collection and topic areas such as urban and traffic development; possibly in connection with the model railway, which is currently still located on the 2nd floor (the last point mentioned is not part of the permanent exhibition, but it may need to be taken into account, implementation is still being examined).
Special requirements and objectives
- Consideration and contextualization of the history of the house,
- Consideration and handling of built-in exhibits, e.g. B. Elements of historical architecture / buildings of the city, also under aspects of monument protection,
- Creation of clear, cross-floor content and design structures,
- Linking of thematic strands across several exhibition sections, possibly also across floors,
- Creation of a content-related, temporal-spatial orientation on the 1st floor, for example through a timeline or similar
- Creation of a visible connection between city history, urban society and urban development,
- Mediation of contexts, presentation of different perspectives,
- Appropriate media (analogue and digital) contextualization of the exhibits with clearly recognizable, recurring formats,
- Implementation (options) for special media, including VR and AR (not part of the tender),
- Development of an exhibition dramaturgy that has uniform, but also changing as well as scenographic elements,
- Creation of intervention possibilities for smaller object and topic changes within the exhibition areas for more participation and diversity;
Picking up current events and references in the context of the presentation,
- Development of target group-oriented offers, e.g. B. by establishing content-related, design-recognizable tours / themed tours through the exhibition, taking into account various time contingents of the visitors,
- Integration of rooms or areas for museum educational offers as well as for participatory projects involving the diverse urban society,
- Creation of rooms or areas that can be used specifically by children and young people such as families,
- Creation of seating areas with flexible furniture for relaxing, exchanging ideas, researching and / or reading,
- Creation of a barrier-free, inclusive exhibition based on the 2-senses principle,
- Consideration of hands on exhibits,
- Compliance with sustainability aspects in the exhibition according to UN standards,
- Consideration of operationally relevant aspects (supervision, support, care, maintenance, "service life" / replacement and compatibility of devices).
The subject of the proceedings
In this procedure, the services for subproject 01 (TP01) are advertised.
The scope of this tender includes the general planning service for the exhibition and media planning, design and implementation of the new permanent exhibition over 3 floors based on § 35 HOAI (LPH 1-9). In addition to the exhibition and interior fittings, showcases and pedestals, the exhibition planning with showcase interior layout and holder construction, the exhibition graphics with typesetting, layout and production, including illustrations, the guidance and orientation graphics for the exhibition areas, media technology planning, Media design and production including hardware and software and programming to be included.
The lighting concept (planning, property monitoring including illumination) is also part of the service.
The aim of the award procedure is to bind an experienced exhibition architect and designer who can cover this extensive spectrum in a quality-oriented manner within the given financial and time frame.
For this purpose, in addition to the references, 3 bidder tasks are set in the course of the procedure, which are aimed at productivity and creativity. First and foremost, it is important to develop a strong and meaningful concept for an exhibition area pars pro toto, on the basis of which the further planning and design of the permanent exhibition can be developed together with the team at the MHG.