The New Digital Services programme (NDS) is an ambitious set of activities to deliver the National Gallery's latest digital objectives, and produce the Gallery's next generation of digital products. The NDS programme team will embark on a 6 month planning phase to develop design concepts for a new website and other digital products (Lot 2), supported by a clear tone of voice and content strategy (Lot 1).

The Wayfinding Redesign project (Lot 3) will improve and renew the current system of internal and external signage, in both digital and physical formats.

The Gallery will commission an external agency with experience of working with major heritage brands in producing high quality and personalised content, to work with the National Gallery Communications department and other major internal stakeholders to consolidate the Gallery's brand proposition and to develop a content and tone of voice tool-kit.

The Gallery will commission an external agency with experience of the multi-platform digital design, to work with the National Gallery Communications department and other major internal stakeholders to develop concepts for our next generation of digital products.

The Gallery will commission an external agency with experience of designing exceptional navigation solutions for public spaces, to work with the National Gallery Communications department and other major internal stakeholders to design a new or improved wayfinding scheme throughout all external and internal areas.