Over half of the volume of sales of seafood in the UK is sold through retailers and it is vital that Seafish have a detailed understanding of the dynamics in this marketplace. This insight is core to our information delivery. Data on the retail market influences strategic planning and operational decisions for Seafish, our levy payers and wider stakeholders.

We are seeking to appoint a single provider of both Epos and panel data, along with information and intelligence on the UK retail seafood market, including demographics, switching and promotions.

Data requirements

The tender specification is outlined below:

• UK coverage (England, Scotland, Wales, Northern Ireland)

• Full Epos coverage including Marks and Spencer and Iceland, discounters

• Database flexibility and open to coding changes by Seafish as required;

• Chilled pre-pack; chilled loose; frozen; ambient seafood.

• Species (defined list 50+); including cod, haddock, tuna, warm water prawns and salmon

• Product type (coated, natural, added value etc.) as defined;

• Sub sectors (battered, breaded, fingers etc.) as defined

• Multiple grocer vs. independent mongers

• Measures:

o Value sales

o Volume sales

o Unit sales

o Penetration;

o Frequency;

o Trip spend;

o Loyalty;

o Standard consumer demographics

o Any additional measures you can supply showing additional costs

• Retailer share of trade detailing individual multiples

• 8 standardized reports by key species (as defined); delivered monthly

• 4 quarterly reports detailing switching, promotions and demographics

• Reporting in PowerPoint (or pdf) in a format that can be readily disseminated and understood by industry

• Bi-annual State of the nation/ seafood trends and opportunities presentations to seafood industry stakeholders

• Easy to interrogate database with training for 3 people and maximum of 3 software licenses

• Contextual data to include but not limited to

o Quarterly data on sales of other proteins;

o Retailer share of trade of other proteins

o Key category performance

o Changing consumer attitudes and preferences

The provider must allow sharing of reports and data with seafood businesses of all sizes; and provide a seamless transition and continuity of data (less than 10% variance) and at least 3 years back data.