The Christie NHS Foundation trust is looking to appoint a provider to provide a programme
of direct marketing to charity supporters of The Christie NHS Foundation Trust.
The basic direct marketing programme will consist of the development of the warm appeals
programme but additional direct marketing services may be required throughout the
duration of the contract as part of our ongoing fundraising strategy.
Current activity includes warm mail appeals, door drop and cold recruitment, annual
upgrades and conversions. The regular giving programme has increased over the past eight
years and is currently responsible for approximately 50% of direct marketing income.