The present call for tenders from the Conseil Interprofessionnel du Vin de Bordeaux aims to identify a provider / providers of marketing services in Japan for 2022 and in respect of the following activities, as of the date each lot is awarded.

to implement an in-store display and promotion campaign to increase the visibility and drive conversion to sales of all Mid-Range Bordeaux wines sold within targeted off-trade accounts.

Development of a campaign theme and visuals

Production of assets based on the campaign, for program activation

Development and management of a media plan

Development and management of an influencer program

Consumer contests