The purpose of this procedure is to conclude a framework service agreement with an experienced agency, able to provide content development services for the destination marketing activities of ETC. Under this framework agreement, ETC intends to develop and execute a global destination communication and promotional campaign. This project is implemented by ETC in cooperation with its member National Tourism Organisations .

The contractor is required to conceive, develop and implement (management, execution, optimization and reporting) a content marketing strategy to communicate to and engage with consumers from niche global communities of travellers as part of ETC’s global communication and promotional campaign.

The challenge is to develop meaningful, emotional and entertaining high-quality content that communicates the values of the Experience Europe brand and engages the target audience.

The contractor is required to manage the entire process (concept, creative design, curation, draft, production, translations, revisions, etc) for producing content (copywriting, photography, video, graphics, etc) for global digital distribution. This includes, but it is not limited to, the following tasks:

• Strategic development of the content marketing plan;

• Implementation of content marketing concepts;

• Planning and implementation of content production;

• Crafting and writing stories with insider information that is more than facts aggregated from other sources. Advanced editing skills are required;

• Production and editing of immersive videos that tell an entertaining story;

• Shooting and editing photography that inspires the viewer to live the featured experience;

• Designing of unique art (graphics, infographics, online banners, etc) that serves the purpose of motivating travel;

• Obtaining licenses or permits as needed;

• Translation services as required;

• Work in cooperation with ETC’s members, partners, contractors and designated parties to streamline resources and achieve project objectives.