Marketing services | Tenderlake

Marketing services

Contract Value:
EUR 110K - 110K
Notice Type:
Contract award notice
Published Date:
06 April 2018
Closing Date:
Location(s):
IE IRELAND
Description:

Cuireann TG4 fáilte roimh léiriú spéise do Sheirbhísí Margaíochta a fhéachfaidh le cur chuige Margaíochta agus Cumarsáide do bhranda agus do chláracha an chainéil a neartú agus le lucht féachana a mhealladh chuig seirbhísí TG4. Is conradh 3 bliana í seo, le rogha síneadh a chuir leis an gconradh ar feadh tréimhse suas le 2 bhliain.

TG4 wishes to invite suitably qualified professional applicants to partake in an Invitation to Dialogue (ITD) and submit an Expression of Interest in respect of the provision of Marketing Services (Seirbhísí Margaíochta). The service will support marketing and communication for both TG4’s brand and programmes, and help drive awareness of and viewership to TG4 services. The term of this contract is for three (3) years with an option to extend for a further two (2) years.


Strategic Marketing Advice and Creative Communication

— Strategic Marketing advice: Provide insights to improve and grow our audience. Regular review of TG4’s communication campaigns and digital media channels,

— creative Communication: Build our media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers).


Media Planning and Buying

— Media Planning and Buying that will promote TG4 programming across Media in a measurable and targeted way.

Awarded to:
Strategic Marketing Advice and Creative Communication
Publicis Dublin, Dublin (IE)
Media Planning and Buying
Publicis Dublin, Dublin (IE)
Download full details as .pdf
The Buyer:
TG4
CPV Code(s):
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
79340000 - Advertising and marketing services
79342000 - Marketing services
79342100 - Direct marketing services
79413000 - Marketing management consultancy services