Based on the measures already implemented and the employer value proposition (EPP), the state enterprise IT.NRW expects a tailor-made creative concept for the further expansion of its employer brand.

We are looking for an experienced employer branding agency that will support the IT.NRW state operation on the German market nationwide - with a clear focus on North Rhine-Westphalia.

The subject of the tender is

1. the further strategic implementation of the employer brand for the IT.NRW state company, which focuses on both employee retention and personnel recruitment.

2. Building on the measures already implemented.

At the time of preparation of the SOW, the following measures are being implemented:

1. Creation and optimization of social media profiles in Xing, LinkedIn and Kununu

2. Revision of the career website

3. Revising job advertisements

The content of the profiles in the above-mentioned “social media profiles” has been revised or newly created. The content and structure of the job advertisements have been revised. The focus was on the uniform quality of ad texts.

The targeted implementation of a clear and modern employer brand is intended to achieve the following goals:

In view of the increasingly noticeable shortage of skilled and junior staff and the competition for talent with other institutions, recruiting and retaining employees are becoming increasingly important. When it comes to advertising qualified young talent and workers, the state enterprise is in competition with the federal government, other states and the private sector. For this reason, an employer brand “IT.NRW”, which advertises with attractive HR policy offers and working conditions, is to be developed.

Special attention is paid to creative and innovative ideas, excellence in implementation, and good process and project management. This requires close and sovereign cooperation with IT.NRW's other agencies and service providers, among other things. High demands are therefore placed on the ability and will to cooperate.

In the course of this task, the IT.NRW state company is pursuing the following goal:

- Retain and motivate employees and win them over as brand ambassadors from and for IT.NRW.

- Strengthen future-oriented recruiting in order to attract tailor-made employees.

- Create a holistic brand image and a strong employer brand.

- Creation of a communication strategy tailored to IT.NRW.