2.1 Performance advertised
The subject of the tender is to commission a service provider who, for the years 2024-2026,
- further develop the existing PR and social media strategy and develop and implement all PR and social media measures with innovative and creative content for the umbrella brand bwegt and evaluate them on the basis of KPIs (Lot 1),
- for individual campaigns of the brand bwegt carries out all media services both offline and online, from media consulting to media strategy, media planning, media purchasing, media processing, campaign management and media control (Lot 2)
The specific requirements of the service to be provided are derived from Part B, chap. 6ff.
1. Lot 1 "Further development of the existing PR and social media strategy as well as implementation of PR and social media measures with innovative and creative content for the umbrella brand bwegt and EvaSee above
2. Lot 2 "Implementation of media services for individual campaigns of the umbrella brand bwegt, both offline and online, from media consulting to media strategy, media planning, media purchasing,See above