Hamar, Stange, and Løten Municipalities would like to have a joint framework agreement for communication services, based on the need for both strategic and operative assignments within the municipalities' service areas and associated entities. The contract will also apply to the cooperation organ Hamarregionen Utvikling (HRU). 

By communication services we mean strategic advice, concept development, design, content production, and campaigns in various forms. 

Further details on each municipality can be found in the separate annex to this procurement and on the homepages. 

We are looking for a cooperation partner that will contribute generally and creatively in the communication work. By cooperation partner we mean a provider that has both strong professional resources to offer us in strategic assessments, and that sees the communication measures that we make as a partnership, more than in an orderer-supplier relationship. We expect that our contract partner has a long term view together with us and is preferably ahead and challenges us in everything from the choice of strategic directions of communication measures to the strength of various ideas. 

We believe that it is the good ideas that do the best jobs. We are therefore also looking for a tenderer that is used to working conceptually and that has good experience with building branded goods as a profession. As part of this, it is important that we get access to strong creators that are able to work strategically and justify ideas based on our visions and our branded goods platform. Our responsibility will be to be a professional orderer and write good orders with clear briefs. We like work to be done with insight, analysis and debrief before the actual idea development is put into motion. In addition we expect good financial management through budgeting in phases and anchoring during the process. We have a large responsibility to manage and are dependent on predictable finances. For the creative perspective, we would like the tenderer to take the degree of originality into consideration as regards relevance for the different target groups. This means that we are more concerned with building the right associations over time than getting many clicks or likes on individual matters.

The communication field is broad, and the branch is changing in line with this. We therefore do not expect that all the requirements for, e.g., advertising and content production are provided under the same roof, tenderers can have sub-suppliers. What we do expect, however, is that we have a fixed team consisting of a consultant, a project manager, and a creative team, which has the main responsibility for the jobs we order, regardless of the communication challenge. This means that orders for content production, for example, through articles in paid channels (natives) must also be considered conceptually and strategically by this team - together with us - before the production is put into motion. In this way we can take care of the branded goods across areas, and we believe that it is the most cost efficient for all parties not to have too many contacts. 

The communication challenges stretch from statutory information obligations to communication that can lead to sales for events and cultural measures.

A separate tender will be announced for a framework agreement for simple graphical jobs, printed matter, gift articles, etc.

The framework agreement will include work with: - Relevant assignments 

- Idea based communication measures 

- Concept development and campaigns 

- Content production through text, photos, and video 

- Graphical design, for example, working out a visual identity, illustrations, and information measures 

- Campaigns and marketing measures with the intention of sales, such as major events, concerts, and other cultural measures 

- Documentation and content production based on activities and events

- Measures that will create involvement, participation, and inhabitant contribution in development projects in the municipality