Broadband Main-Kinzig GmbH operates an almost nationwide VDSL network (Fibre to the Curb, FTTC) in the Main-Kinzig district. This enables it to provide bandwidths of up to 50 Mbit/s for citizens and companies in the Main-Kinzig district via the network tenant (service provider).
At the beginning of 2021, it was decided that all buildings in the Main-Kinzig district should be developed with FTTH, provided that the buildings were allowed to be developed in accordance with funding guidelines (gigabit; FTTH migration). The measure is based on the framework regulation of the Federal Republic of Germany to support the nationwide construction of gigabit networks in “gray spots” of 13.11.2020 (gigabit directive), the guideline “Funding to support the development of gigabit of telecommunications networks in the Federal Republic of Germany” of 26.04.2021 ( Funding Directive) along with all ancillary provisions and the EU guidelines for the application of state aid rules in connection with rapid broadband deployment (broadband guidelines) of 26.01.2013.
In order for the buildings to be connected, the owners must complete a property owner declaration (GEE). To ensure that as many GEEs as possible are concluded, Breitband Main-Kinzig GmbH needs appropriate support in the form of advertising and marketing measures with the aim of building owners concluding a GEE on their own initiative quickly and without any questions.
The aim of this contract notice is to commission a qualified service provider (hereinafter referred to as contractor) for the communication and marketing measures (hereinafter advertising measures) in the online and offline area, who develops and implements the appropriate measures to facilitate the FTTH expansion in the Main-Kinzig district support. The services to be delivered by the contractor are to be carried out in close coordination with Breitband Main-Kinzig GmbH and can build on the results and approaches that have already been developed. However, there is no compulsion to adopt them.
Broadband Main-Kinzig GmbH operates an almost nationwide VDSL network (Fibre to the Curb, FTTC) in the Main-Kinzig district. This enables it to provide bandwidths of up to 50 Mbit/s for citizens and companies in the Main-Kinzig district via the network tenant (service provider).
At the beginning of 2021, it was decided that all buildings in the Main-Kinzig district should now be developed with FTTH, provided that the buildings can be developed in accordance with funding guidelines (gigabit; FTTH migration). The measure is based on the framework regulation of the Federal Republic of Germany to support the nationwide construction of gigabit networks in “gray spots” of 13.11.2020 (gigabit directive), the guideline “Funding to support the development of gigabit of telecommunications networks in the Federal Republic of Germany” of 26.04.2021 ( Funding Directive) along with all ancillary provisions and the EU guidelines for the application of state aid rules in connection with rapid broadband deployment (broadband guidelines) of 26.01.2013.
The relevant districts in the district area were analyzed at building level and a market investigation procedure was carried out. As a result, eligibility is available at building level.
Breitband Main-Kinzig GmbH will build a passive gigabit-capable fibre optic network into the buildings of the expansion areas with the help of federal and state of Hesse and funds from the Main-Kinzig district, unless the market is active. The municipalities have entrusted the district with the task of implementation. Breitband Main-Kinzig GmbH will implement the project.
The network is leased to a service provider that offers active services to citizens. In order for the buildings to be connected, the owners must complete a property owner declaration (GEE). The buildings will also be connected according to the present GEE if no contract is concluded with the service provider. To ensure that as many GEEs as possible are concluded, Breitband Main-Kinzig GmbH needs appropriate support in the form of advertising measures with the aim of building owners concluding a GEE on their own initiative quickly and without any questions.
Breitband Main-Kinzig GmbH has already created a rough marketing concept in the form of a feasibility study. The revision of the homepage, possible slogans, means and campaigns to support the GEE collection as well as the communication procedure were considered and analyzed. In addition, a possible electronic recording of data for a GEE and an availability check was specified via the BBMK homepage. The overall project “FTTH migration” is led by the consulting firm Athanus Partners GmbH. It carries out financial planning, grant application, network planning, tender management and implementation, including construction supervision and documentation review. The consulting also carries out the sub-project management for obtaining the GEE. In this context, processes and necessary campaigns have already been specified in conjunction with the necessary advertising measures. The services that are now to be awarded can build on the results and approaches that have already been worked out. However, there is no compulsion to adopt them.