The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.

The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).

This tender procedure focuses on the actions which will take place in Poland.

The programme should specifically address 18-34 years old and be sufficiently motivating to encourage them to consume more fruit and veg while being active and less sedentary. The action plan aims, via a promotional campaign, to provide them with useful information on their communication channels (including events) and to motivate them to “take action” in order to induce a sustainable change of behaviour.

The purpose of these specifications is to respond to a new European call for tender submitted to the European Commission for approval (REA - AGRIP-MULTI-2023-IM-FRESH FRUIT AND VEGETABLES (Topic 4) positioned at a time that is conducive to the focus on physical activity (alongside the Paris 2024 Olympic Games).

This lot is exclusively opened to agencies specialised in the deployment and operational implementation of communication actions, on the Polish territory. Experience in sports would be a plus.

Any other non-specialised profile will not be eligible for this lot and will be automatically excluded from this competition.

The mission that you will be entrusted with consists in proposing the operational deployment of the programme in Poland, with 18-34 and sports coaches to encourage them to take action and make them change their behaviour in the long term.

All of the actions must take up the common thread strategic concept proposed by the agency already selected and apply it to all of the actions. The success of your mission depends in particular on the attention that will be paid to the choice of actions that make it possible to introduce a change in behaviour among 18-34 and in connection with the tone of the campaign, which is intended to be joyful, fun, catchy (give want to move more and eat better while having fun), while developing the community side (moving and eating with loved ones, with others).

Actions, KPIs and budgets were already submitted to the European Union.