The subject of the order is to develop a communication strategy, including: purpose of actions, SWOT analysis, precise determination of target groups to which the promotional message will be directed, the development of consumer insiders and the indication of the distinguishing values of the product that will be advertised, planning and carrying out activities in the year 2022 promoting the tourist product “Pomeranian Cycling Trails”. The comprehensive campaign consists of the following:
a) Element 1 - Advertising on the Internet,
b) Element 2 - Advertising in public transport,
c) Element 3 - Outdoor Campaign,
d) Item 4 - Graphic development, printing and delivery of promotional leaflets,
e) Element 5 - Graphic development, printing and delivery of six versions of bicycle maps,
f) Element 6 - Graphic development, printing and delivery of two versions of the guide “Pomeranian Cycling Routes”,
The subject of the order is to develop a communication strategy, including: purpose of actions, SWOT analysis, precise determination of target groups to which the promotional message will be directed, the development of consumer insiders and the indication of the distinguishing values of the product that will be advertised, planning and carrying out activities in the year 2022 promoting the tourist product “Pomeranian Cycling Trails”. The comprehensive campaign consists of the following:
a) Element 1 - Advertising on the Internet,
b) Element 2 - Advertising in public transport,
c) Element 3 - Outdoor Campaign,
d) Item 4 - Graphic development, printing and delivery of promotional leaflets,
e) Element 5 - Graphic development, printing and delivery of six versions of bicycle maps,
f) Element 6 - Graphic development, printing and delivery of two versions of the guide “Pomeranian Cycling Routes”,
For a detailed description of the item of the order, see Chapter 2 of the Specification of the Order Terms and Conditions (SWZ).