MESSE ESSEN intends to commission one or two communications agency(s) to develop and implement exhibitor and visitor advertising for the following B2C trade fair brands.

Lot 1:

ESSEN MOTOR SHOW - November/December (annually)

We are looking for an agency that has a high degree of experience in supra-regional communication with predominantly male consumer target groups and works strategically, creatively and with strong implementation in equal measure.

Lot 2:

- "Travel + Camping", February (annually)

- "Fahrrad" (parallel to R+C), February (annually)

- "Mode-Heim-Handwerk" (annually)

We are looking for an agency that has a high degree of experience in communicating with regional and local consumer target groups and works strategically, creatively and with strong implementation in equal measure.

In addition, the agency should ideally have experience in supporting trade fair companies and have expertise in the industries mentioned.

The assumption/handover of campaign responsibility takes place smoothly in both lots, so that in parts of the already running advertising lines are taken over and continued by the previously supervising agency.

In 2023, MESSE ESSEN will need communication measures for the following trade fair brands:

Lot 1:

- ESSEN MOTOR SHOW 2023 (visitor advertising; last adaptation)

Lot 2:

- Travel + Camping 2024 (visitor advertising)

- Fahrrad Essen 2024 (visitor advertising)

- Mode Heim Handwerk 2024 (exhibitor advertising)

In 2024, MESSE ESSEN requires communication measures for the following trade fair brands:

Lot 1:

- ESSEN MOTOR SHOW 2024 (visitor advertising)

- ESSEN MOTOR SHOW 2025 (exhibitor advertising)

Lot 2:

- Travel + Camping 2025 (exhibitor and visitor advertising)

- Fahrrad Essen 2025 (exhibitor and visitor advertising)

- Mode Heim Handwerk 2024 (visitor advertising)

-Mode Heim Handwerk 2025 (exhibitor advertising)

In 2025, MESSE ESSEN will need communication measures for the following trade fair brands:

Lot 1:

- ESSEN MOTOR SHOW 2025 (visitor advertising)

- ESSEN MOTOR SHOW 2026 (exhibitor advertising)

Lot 2:

- Travel + Camping 2026 (exhibitor and visitor advertising)

- Fahrrad Essen 2026 (exhibitor and visitor advertising)

- Mode Heim Handwerk 2025 (visitor advertising)

-Mode Heim Handwerk 2026 (exhibitor advertising)

In 2026, MESSE ESSEN needs communication measures for the following trade fair brands:

Lot 1:

- ESSEN MOTOR SHOW 2026 (visitor advertising)

- ESSEN MOTORSHOW 2027 (exhibitor advertising)

Lot 2:

- Travel + Camping 2027 (exhibitor advertising)

- Fahrrad Essen 2027 (exhibitor advertising)

- Mode Heim Handwerk 2026 (visitor advertising)

The indication of the events is valid at the moment, but can change at any time. Changes lead to an adjustment of the framework conditions. The actual order amount may fluctuate depending on the developments of the brands.

The following order amounts refer to the 3-year contract period and to the pure agency fee (without media and production costs) for the commissioned period.

Gesamtauftragswert:

The 1: EUR 239.000,00

The 2: EUR 207,000.00