Innovasjon Norge in Hamburg, Germany, would like to procure services for the office's press work — primarily for press trips and texts.
Every year the press department invites journalists on individual and group press trips to partner destinations in Norway.
Innovasjon Norge arranges approximately 15 group press trips per annum, which usually last for up to 5 days. Normally a maximum of 8 journalists participate per group press trip. Innovasjon Norge would like an agency who can arrange these group press trips independently on behalf of Innovasjon Norge. Up to 2/3 of the press trips can be escorted by the agency on behalf of Innovasjon Norge.
Innovasjon Norge also arranges individual press trips. The agency shall also be able to help with the organisation of these as required.
Innovasjon Norge publishes press releases. The agency shall, in cooperation with Innovasjon Norge, carry out research, filter themes and writes press releases. Innovasjon Norge will see to the distribution.
In addition, Innovasjon Norge would like the agency to take over various written assignments as required. This also applies to texts that are not about tourism, but the other sectors that Innovasjon Norge works with in Germany.
We would like a framework agreement with an agency who can provide these services based on our marketing campaigns. The agency shall be able to refer to a high degree of knowledge on how such campaign work functions.
In addition to the above mentioned services for our operative press work, we emphasise that the PR agency has competence within active press work, target orientated placement of themes and stories on Norway in German media in accordance with orders placed by the contracting authority.