This contract is a service contract for the design and creation of a communication and marketing campaign (including the production of all media, the establishment of partnerships and the reservation and purchase of media space) for the beef sector.

The 'European beef - hand-crafted, tailor-made and assured quality' program aims to ensure a coherent set of activities to stimulate the export of beef to the Middle East (and more specifically to United Arab Emirates, Saudi Arabia and Kuwait) and thus increase the market share of European beef in these countries. The target group of the campaign is first and foremost the B to B.

The activities of the program are: participation in trade fairs, events and the organization of meetings and study tours B to B, all supported by promotional material (brochures, advertising, website ...).

The 'European beef - hand-crafted, tailor-made and assured quality' program aims to ensure a coherent set of activities to stimulate the export of beef to the Middle East (and more specifically to United Arab Emirates, Saudi Arabia and Kuwait) and therefore to increase the market share of European beef in these countries. The target group of the campaign is first and foremost the B to B.

The activities of the program are: participation in trade fairs, events and the organization of meetings and study tours B to B, all supported by promotional material (brochures, advertising, website ...).

All communication tools will use the same campaign concept, so the campaign will be recognizable in all activities and in the 3 target countries. The common concept may be slightly adapted for each target country in order to best match each target country (eg taking into account cultural differences).