The subject of this call for tenders is a service contract for all-encompassing agency services for brand strategy, brand management and communication activities, which are used for staging, sharpening and establishing the “hvv” brand in the network area (Hamburg and surrounding areas) on the basis of the existing target brand positioning for the “mobility turnaround” take effect. Communication channels and means used in the network are already available for this purpose.

In addition, it is important to strategically develop the hvv brand as part of defined brand management measures. The use of further communication channels and means is also to be continuously evaluated and developed for this purpose. The aim is to develop a continuously developing communication landscape as an interplay of all measures that allow open, customer-oriented and lively communication.

For both areas of responsibility, staging and brand management, an identification, collection, evaluation and classification of relevant communication events and topic worlds is planned, on the basis of which campaign-like and/or content-marketing-like distribution can be made possible.

Expected fields of activity: strategic consulting, brainstorming, conception, design, implementation, performance monitoring and documentation We have compiled further key points of the service contract in the plant/PDF.

An agency for brand strategy, brand management and communication activities that is used to stage, sharpen and establish the “hvv” brand in the network area (Hamburg and surrounding areas) on the basis of the existing target brand positioning for the “mobility turnaround”.

The task is, among other things, to continuously strategically develop the hvv brand within the framework of defined brand management measures.

Expected fields of activity: strategic consulting, brainstorming, conception, design, implementation, performance monitoring and documentation Further information can be found in the tender documents.