The purpose of the contract is to carry out a study to evaluate an information and communication program lasting one year (2021) which relates to the European label AOP (Protected Designation of Origin) and the 51 dairy appellations bearing this label in France (46 cheeses, three butters and two PDO creams). It is the subject of a co-financing request submitted to the European Union.

Assessment study of an annual information and communication program on PDO dairy products which includes the implementation of several actions:

- redesign of the website www.fromages-aop.com

- digital campaign,

- photo shoot,

- training system for distribution players,

- educational kit for distributors.