The client would like to win an advertising agency for the development and implementation of advertising measures for gaming offers of the GKL in Germany. All details are formulated in the award documents.

Advertising agency for the development and implementation of advertising measures for gaming offers of the GKL in Germany - essentially these are:

• Development of a long-term communication strategy taking into account the entire range of games offered by GKL and the market situation.

• Development and implementation of classic and non-classic advertising measures (TV and radio spots (offline/online), advertisements and advertorials, advertising media such as game plans, folders and flyers for sales support, POS advertising media such as posters, window stickers and giveaways, online advertising media such as banners, video ads, story ads, feed ads, social media measures (create posts and fill the channel (text/image))

• Coordination and continuous development of the communication strategy together with the media and PR agency

• Advising on questions of brand architecture and brand management, also with regard to a connecting link between game offerings of the NKL and SKL product line.

• Advice on advertising, product equipment and sales promotion.

• Development of a CD manual binding for all communication measures (especially for distribution/lottery revenues).