The present call for tenders from the Conseil Interprofessionnel du Vin de Bordeaux aims to identify a provider of marketing consulting services in Japan, for a maximum period of 36 months.

Performing market research

Generating advocacy among members of the trade and influencers

Recommending an annual marketing strategyand action plan

Liaising with Agencies to support the CIVB in coordinating the implementation of its marketing activities

Requesting and negotiating estimates from Agencies

Assisting the CIVB in coordinating the implementation

Working with members of the Bordeaux wine industry to develop and implement joint marketing activities

Monitoring and assessing the CIVB's marketing activities

Submitting periodic reports