Sjømatrådet (the Norwegian Seafood Council) is conducting a repetitive consumer survey in around 15 — 20 markets per year. The survey will be conducted on about 1 000 respondents per country. The original form is in English, but will be translated and conducted in local languages in the different markets. The consumer survey measures attitudes and behaviour related to fish and seafood consumption. It also measures knowledge and preferences for the primary Norwegian species and the Norwegian source.

Sjømatrådet (the Norwegian Seafood Council) is conducting a repetitive consumer survey in around 15 — 20 markets per year. The survey will be conducted on about 1 000 respondents per country. The original form is in English, but will be translated and conducted in local languages in the different markets. The consumer survey measures attitudes and behaviour related to fish and seafood consumption. It also measures knowledge and preferences for the primary Norwegian species and the Norwegian source. The survey is actively used for decision support, both for the Norwegian Seafood Council's strategies, marketing, and communication work. In addition, the survey is used to measure the effect of the work the Norwegian Seafood Council does in the markets where the Norwegian Seafood Council has activities.