The subject of the services to be provided is the search engine optimization of the nationwide web offerings of the AOK community with the following objectives: - To increase the visibility and findability of AOK websites in organic search results and to enhance their discoverability in the relevant Large Language Models (hereinafter referred to as: LLMs), which are to be determined within the framework of the collaboration, as well as in the Google AIO (AI Overview). - To continuously develop a cross-platform SEO strategy for the AOK online world, particularly with regard to the development of LLMs and AI in terms of website visibility. - To continuously monitor the measures and measure success. The focus is on mobile search, while desktop search is also considered. All measures are oriented towards the current state of technology.

LOT-0001
Support and Consulting for Search Engine Optimization (SEO) with AI Expertise.
The contractor takes over the continuous SEO support of the following nationwide AOK online portals, which are hereinafter referred to as