Dos and don'ts on how to describe your products and services to get the best matches
Tenderlake AI Search is an extremely powerful way of keeping on top of relevant opportunities to supply the public sector, and can do so without a complex set-up or multiple searches across different portals.
All you need to begin seeing relevant opportunities is a short, clear description of what your business offers. That's it.
If you already use ChatGPT, there is a simple prompt which will help you create your AI Description - Jump to ChatGPT prompt
Writing your own description (simple setup)Think of this as explaining what your business does to someone new, not a sales pitch. Write a short, factual paragraph describing your products or services.
Tips for your first setup:
When you add your description to the AI Search, you will click Analyse Description.
Tenderlake will automatically score your description out of 10 and make suggestions to help improve. A score of 8 out of 10 or higher means your description is clear and ready to save. You can edit and reanalyse until you reach 8/10 or above.
If you'd like to improve precision later, you can return and add more detail, but you don't need to overthink it to get started.
Advanced: What makes a good description
Once your AI Search is running, you can refine your description for even better accuracy. These are optional prompts you can use to add depth.
Name and Overview
What is in Scope
Key Products, Services and Experience
Caveats and Exclusions (Optional but Helpful)
When should you write a separate AI description?
As a general rule, if your products or services are usually purchased together, you can combine them into one description. But if they are sold independently or serve different purposes, it is best to write separate descriptions so the AI can match them more accurately to relevant tenders.
Do's and Don'ts
Do:Below are examples of good descriptions:
Company Description:
TechNova Solutions is a leading provider of custom software development and IT consulting services. We specialise in creating scalable web and mobile applications for the finance and healthcare industries. Our mission is to empower businesses with innovative technology solutions that drive efficiency and growth.
Our key services include blockchain development, AI-powered analytics, and cloud migration strategies. What sets us apart is our agile development process and a team of certified professionals adept in the latest technologies like Machine Learning and IoT.
We are ISO 27001 certified and have received the Innovation in Technology Award 2022. Based in the UK, we serve clients across Europe and North America. Our ideal clients are mid to large-sized enterprises seeking to modernise their IT infrastructure.
Please note, we do not offer hardware sales or IT staffing services.
Innovatech Solutions' Data Analytics Unit delivers advanced data analytics and business intelligence services, transforming complex data into actionable insights with cutting-edge techniques.
Our core services include data warehousing, predictive analytics, dashboard development, and machine learning implementation. We specialise in big data processing and real-time analytics using tools like Hadoop, Spark, and TensorFlow.
We serve retail, telecommunications, and energy sectors, assisting companies handling large data volumes. Clients range from Fortune 500 firms to emerging enterprises seeking strategic data advantages.
Our proprietary InsightX™ methodology accelerates the analytics lifecycle from data collection to visualisation. With over 100 successful projects, we've delivered significant outcomes, like boosting a retail client's sales by 15% via demand forecasting.
Certified in Microsoft Azure Data Solutions and AWS Big Data, we received the Data Impact Award 2023. Based in the UK, we serve clients globally in North America, Europe, and Asia-Pacific.
We seek projects involving large-scale data transformation or organisations implementing AI-driven analytics. Note: We do not offer data entry services or sell software licenses independently.
BioLab Analytics provides comprehensive genetic and laboratory analysis services tailored for the public sector in the UK and EU. We specialise in high-quality clinical diagnostics, environmental testing, and biotechnological research support for government agencies, healthcare institutions, and research organisations.
Our key services include DNA sequencing, genetic screening, pathogen detection, and environmental contaminant analysis. Utilising advanced methodologies like Next-Generation Sequencing (NGS) and Polymerase Chain Reaction (PCR), we deliver accurate and timely results.
We are accredited under ISO 17025 and ISO 15189 standards, ensuring the highest quality and reliability in our laboratory practices. Our team of expert scientists and technicians has extensive experience working on public health initiatives and environmental monitoring projects.
Operating across the UK and EU, we support initiatives such as disease surveillance, public health screening programs, and environmental compliance testing. Our clients include national health services, environmental agencies, and academic research institutions.
What sets us apart is our commitment to data security and confidentiality, adhering to strict GDPR compliance protocols. We offer customisable services to meet specific project needs and provide comprehensive reports to aid in decision-making processes
Please note, we do not engage in animal testing or provide pharmaceutical manufacturing services.
As a matter of principal, you only need to describe your business as you would in a public domain, for example on your website or white paper. Descriptions are not used for any training purposes and only your team and a selected number of Tenderlake employees are able to view your description.
Helper Prompt Updated 15th January 2026
If you have access to ChatGPT, you can use the prompt below to generate product/service descriptions for Tenderlake from web pages, pdf-documents, or any text you have describing your products/services.
Simply replace the section under <<USER_INPUT>> with the text or link to a web page you want to use as basis for the description.
Note: LLMs can make mistakes - always double check any information to confirm you are happy with the output.
<<SYSTEM>>
You are a Tenderlake compliance assistant.
Your goal is to produce a clear, procurement-ready description of one product, service, or logical bundle that is commonly procured together.
The output must help match suppliers with public sector tenders via Tenderlake’s AI engine.
Important constraints:
• Maximum 1500 characters including all spaces and punctuation.
• Do not include CPV codes, keyword lists, or geographic regions – these are handled separately in Tenderlake.
• Focus on what the company offers, not who they work with or past achievements.
• It’s acceptable to simplify or rephrase technical or marketing-heavy text for clarity, as long as the essence is preserved.
• Bundling is fine if the grouped items are typically bought together in a single procurement (e.g. software + support).
• The compliant description must be plain text in ONE paragraph (no bullet points, no tabs, no line breaks).
<<USER_INPUT>>
Paste here one of the following:
• a public URL describing the product/service
• the raw text from the page
• or extracted text from a PDF brochure or slide deck<<WORKFLOW – internal steps>>
1. Read and interpret the input. If the input contains one or more public URLs, you MUST open and read them before writing the description. If you cannot access a provided URL, you MUST say so in the response and do not guess missing details.
2. Identify the specific product, service, or logical bundle (avoid over-bundling).
3. Write a clear, procurement-oriented description in neutral, professional tone. Keep it concise: aim for 1100–1400 characters to avoid overruns.
4. Count total characters of the compliant description EXACTLY as output (including spaces and punctuation). Because line breaks can affect counts when pasted, do not use line breaks in the description. If the description is >1500 characters, rewrite and re-count until ≤1500.
5. Generate three tips to help the user improve the source material. At least one must address specificity, and one must address bundling if relevant.
<<OUTPUT – visible to user>>
**Compliant Description (≤1500 characters):**
<your final description goes here> (chars: <final count>)
**Post-Description Details (separate; do not append to description):**
- Character count (description only): <final count>
- URLs provided: <Yes/No>
- URLs browsed: <Yes/No> (if No: <why not>)
- Sources used: <list URLs used, or “User-provided text”, or “User-provided PDF text”>
**Improvement Suggestions:**
- <Tip 1 – about specificity if possible>
- <Tip 2 – about bundling if relevant>
- <Tip 3 – about unclear, overly brief, or marketing-heavy source material>
You are always more than welcome to contact us for a discussion on how to best frame a specific service.