Get better matches and fewer false positives — whether you’re describing a company, a business unit, or an individual consultant’s profile.

Tenderlake AI Search matches you with procurement notices using a plain-language description of what you offer. No keywords, no CPV codes. The same guidance applies whether you are writing:

• A company or business unit description (Primary account AI Search)
• A personal consultant profile (Pro account Personal AI Search)

The better the description, the more accurate the matches. This page explains what to include, what to avoid, and why it matters.

If you prefer, you can jump straight to the helper prompt to generate a description using ChatGPT, Claude, or any other LLM.

The right mindset

Think of your description as a briefing for a knowledgeable colleague who will decide, on your behalf, which procurement opportunities are worth your time. They need to know what you deliver, how you deliver it, and — just as importantly — what falls outside your scope or capacity.

This is not a sales pitch or a CV. A good description includes honest constraints alongside capabilities, because both are needed to filter out contracts you cannot win.

What to include

Whether you are describing a company or an individual, cover these four things:

1. What you deliver

State your products, services, or areas of expertise in concrete terms. Avoid broad labels like “IT solutions” or “environmental services.”

2. How you deliver it

This is the single most important detail most descriptions miss. Clarify your delivery model:

• For companies: Do you provide consulting, operate equipment or facilities, manufacture products, develop software, deliver training, or run managed services?
• For individual consultants: Do you provide desk-based advisory and analysis, lead project teams, deliver hands-on fieldwork, or train others? Do you work independently or as part of a larger team?

3. Your scale and capacity

• For companies: Approximate team size, whether you operate facilities or specialist equipment (laboratories, vehicles, manufacturing), and whether you work as a prime contractor, subcontractor, or both.
• For individual consultants: Whether you work as a sole practitioner or within a larger firm. Typical engagement size and role (e.g. “I typically contribute as a named specialist within larger project teams”).

4. What you don’t do

State services that someone in your field might reasonably be assumed to provide, but you don’t. This is one of the most effective ways to prevent irrelevant matches.

Optional: add depth for better precision

Once your description is running, you can refine it with:

• Target sectors — local authorities, healthcare, defence, education, etc.
• Contract types — consultancy, supply, frameworks, managed services
• Accreditations and standards — ISO certifications, security clearances, regulatory approvals
• Specialist methodologies or technologies — specific tools, platforms, or techniques (Tenderlake understands commonly used tools and software, so there is no need to explain what they do)
• Competitive differentiators — what genuinely sets you apart from others in your field

Before and after example

Company description

Problem: “Clinical diagnostics” is broad. A hospital looking for routine blood testing, haematology, and microbiology might be matched — but BioLab specialises in genetic and molecular analysis, not the full range of hospital laboratory services.

Why it works: The specific lab capabilities are named, the infrastructure is stated (own laboratory), and the exclusions prevent matching against hospital lab frameworks that require a broader range of testing.

Do’s and don’ts

When to write separate descriptions

If your products or services are usually purchased together, combine them in one description. If they are sold independently or serve different purposes, write separate descriptions so the AI can match each one accurately.

Review your early results

When a new AI Search is running, review the first assessments that come through. If one seems significantly off, scored too high or too low, ask yourself: what would I need to add to my description so the AI gets this right next time? The answer is usually a sentence or two clarifying your delivery model, your scale, or what you don’t do. This is often more effective than trying to anticipate every possible mismatch upfront.

Use the Analyse Description feature

When you add or edit a description, click Analyse Description. Tenderlake will score it out of 10 and suggest improvements. Aim for 8 or above before saving.

LLM helper prompt

You can use ChatGPT, Claude, or any other LLM to generate a description from your website, a PDF, a LinkedIn profile, or any text about your products, services, or expertise. Copy the prompt below, paste it into your preferred LLM, and replace the section under <<USER_INPUT>> with your source material.

You only need to describe your business or expertise as you would in a public domain — for example, on your website, LinkedIn, or in a white paper. Descriptions are not used for training purposes. Only your team and a small number of Tenderlake employees can view your description.

You are always welcome to contact us for a discussion on how to best describe a specific service or profile.