Advertising campaign services | Tenderlake

Advertising campaign services

Contract Value:
-
Notice Type:
Contract award notice
Published Date:
25 October 2023
Closing Date:
Location(s):
UK UNITED KINGDOM
UKI LONDON (UK UNITED KINGDOM)
Description:
Consumer Awareness Campaigns Strategy

This project will support us to deliver campaigns to build awareness as required over the next 2 years. Initially the Supplier will be required to create an awareness campaign which will explain the online safety regime to the public and affected markets that we regulate. In particular to build understanding that this is not a content takedown approach (as with broadcasting complaints), and to ensure the public understands how it can engage with the regulatory regime. We may also require one campaign focused on engaging with B2B channels, ensuring that the 400,000 or so platforms understand the requirements on them under the regime.

This project will support us to deliver campaigns to build awareness as required over the next 2 years. Initially the Supplier will be required to create an awareness campaign which will explain the online safety regime to the public and affected markets that we regulate. In particular to build understanding that this is not a content takedown approach (as with broadcasting complaints), and to ensure the public understands how it can engage with the regulatory regime. We may also require one campaign focused on engaging with B2B channels, ensuring that the 400,000 or so platforms understand the requirements on them under the regime.

Awarded to:
Consumer Awareness Campaigns Strategy
M&C Saatchi World Services LLP, London (UK)
Download full details as .pdf
The Buyer:
OFCOM
CPV Code(s):
79341400 - Advertising campaign services