VisitScotland is looking to contract one or more full-service Public Relations agencies with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland’s global brand strategy.

VisitScotland is looking to contract one or more full-service Public Relations agencies with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland’s global brand strategy.

Lot 1 seeks a Consumer-focused PR Service and requires an agency with expert, current knowledge of both the US and Canadian leisure travel sector, media marketplace, trends and consumer insights, and travel trade media, and sound knowledge of Scotland and its attractions for North American visitors

VisitScotland is looking to contract one or more full-service Public Relations agencies with specialised expertise in the travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland’s global brand strategy.

Lot 2 seeks a Business to Business-focused PR service and requires an agency with expertise in the following areas:

- Incentives

- Conferences & Exhibitions

- Association Conventions/Congresses

- MICE