The University of Westminster requires a digital marketing agency to support the planning and delivery of digital student recruitment campaigns. The agency should be able to provide skills and expertise in paid search, remarketing and display advertising. The digital activity is focused on attracting high quality university applications from the UK, EU and key international markets. Campaign activity also supports the conversion of applications to student numbers. The digital activity will be responsible for corporate advertising to raise brand awareness in a highly competitive marketplace and support faculty-level marketing plans to generate applications for specific courses and programmes.

The requirements for selection include:

— Significant experience and expertise in SEO and SEM including paid search, remarketing and display advertising;

— Experience of UK, EU and international digital marketing;

— Ability to integrate with existing social media channels;

— CRM integration experience;

— Creative and analytical skills;

— Transparent reporting and analysis.

We are not looking for a media buyer but a specialist agency in search engine optimisation and search engine marketing.

The expected start date of the contract will be week commencing 26.1.2015.