Exploitation of KiKA programmes and offers

As the lead agent, the MDR is looking for an exploitation agency that has the appropriate expertise to exclusively and worldwide take over the exploitation of rights in all marketing-relevant areas, topics and tasks. In accordance with its own quality standards, KiKA expects strategic and operational concepts, advice and support as well as full fulfilment of all marketing-related services throughout the entire marketing, marketing, sales and billing process.

These include, in particular, the following tasks:

- national and international exploitation of program rights (program distribution, format distribution, etc.)

- making available to the public (video-on-demand exploitation)

- national and international licensing/merchandising exploitation

- Eventvermarktung

- Exploitation of language versions

- Evaluation of music publishing rights

- Development of marketing strategies and identification of new business areas

- Full-service services (e.g. settlements of revenue participants / third parties)

- Co-production participation, if applicable

It is a concession.