Media Monitoring, Media Evaluation and Social Media influencer Evaluation 2018-2021 – Global with focus on (UK, USA, Australia & New Zealand, Belgium, Brazil, Canada, China, Denmark, France, India, GCC (Dubai, Kuwait, Qatar, KSA) Germany, Switzerland, Austria, India, Italy, Japan, Netherlands, Norway, Russia, Spain, Sweden).

Monthly monitoring of The Great Markets (GCC, China, USA, UK, Germany, France, Australia and India and monthly monitoring of the core markets New Zealand, Belgium, Brazil, Canada, Denmark, Switzerland, Italy, Japan, Netherlands, Norway, Russia, Spain, Sweden and Austria.

Global Media Evaluation/Analysis — Online, Print and Broadcast.

Analysis of approximately 10,000 pieces of generated coverage in print, broadcast, online and blog/vlog format generated across 25 markets in 16 languages. One or two markets may be added or changed from time to time.

Media and Influencer database.

VisitBritain/VisitEngland additionally require the services of an online media contacts database.

VisitBritain/VisitEngland require the services of a social listening and influencer monitoring and tracking platform.

A large portion of our PR & marketing work is now carried out with social influencers, so we need a consistent way to monitor, track and report on that activity both as individual campaigns, on a market basis and as a global overview.

The objectives for most campaigns are usually around reach or content creation so metrics would need to reflect this as well as aligning as well as possible to our corporate/marketing objectives.