1. The subject of the Agreement is the provision by the Contractor of a service consisting in intermediation in the purchase of space on the Internet, press and on external media, for the purpose of implementing information, promotion and educational activities in the field of the Ordering Party's activities, i.e.:
- creating media strategies optimized for the market situation and the selection of the target group;
- negotiating prices and purchasing space on Internet portals on e.g. business, economic or convergent with individual activities of the Ordering Party;
- negotiating prices and buying advertising on the Internet;
- negotiating prices and purchasing video spots on VOD websites;
- negotiating prices and purchasing space in the printed press, on-line press;
- negotiating prices and purchasing external media (...)
Due to the limited number of characters to be entered in this Section, the further part of the brief description of the order is specified in Section III.1.3.) Minimum level of standards possibly required:
1. The subject of the Agreement is the provision by the Contractor of a service consisting in intermediation in the purchase of space on the Internet, press and on external media, for the purpose of implementing information, promotion and educational activities in the field of the Ordering Party's activities, i.e.:
- creating media strategies optimized for the market situation and the selection of the target group;
- negotiating prices and purchasing space on Internet portals on e.g. business, economic or convergent with individual activities of the Ordering Party;
- negotiating prices and buying advertising on the Internet;
- negotiating prices and purchasing video spots on VOD websites;
- negotiating prices and purchasing space in the printed press, on-line press;
- negotiating prices and purchasing external media;
- preparation and management of media plans with recommendations of media optimized in terms of matching the target groups, reach and cost effectiveness;
- ongoing advice on the selection of media for activities carried out or co-organized by the Contracting Authority - including each time price optimization for individual orders, so as to reach as many people as possible (TG) and obtain the lowest possible costs. The service will be provided on the basis of separate orders of the Ordering Party (the order template is attached as Annex 3 to the Agreement).
2. Detailed information on the subject of the contract is specified in: Description of the Subject of the Order (OPZ), constituting Annex 2 to the SWZ and Draft provisions of the contract that will be introduced into the content of the concluded contract, constituting Annex 3 to the SWZ.