Advertising and marketing services | Tenderlake

Advertising and marketing services

Contract Value:
-
Notice Type:
Contract Notice
Published Date:
23 April 2021
Closing Date:
20 May 2021
Location(s):
DE30 Berlin (DE Germany/DEUTSCHLAND)
Description:
Coporate Publishing - Customer Magazine Plus, - Employee Magazine Plus

Relaunch and editing, regular layout, print-ready production and advertising marketing of the BVG customer magazine Plus and the employee magazine Profil.

Customer magazine Plus

Relaunch as well as full editing, regular layout, print-ready production and advertising marketing of BVG customer magazine "Plus"

One-off services:

among others:

- Creation of a revised content, editorial and optical concept for the customer magazine with target group-specific tonality of the text and visual language,

- Focus on topics related to the BVG ("The BVG opens up the city - the BVG opens up the city"),

- Consideration of the mandatory components on the part of BVG (web spider, club pages),

- Integration of the passenger information "navi" on eight pages per issue,

- Further development of the concept in cooperation with the BVG editorial team to the finished product.

Monthly benefits:

among others:

Regular editing, production, layout, advertising marketing and creation of print-ready pages (12 issues / year):

- Participation in the page planning,

- Participation in an editorial conference per month by one member each from the project management and editorial team,

- Creation of the page layouts,

- Creation of graphic elements / illustrations / infographics as page-bearing elements or second reading level, with at least one page-bearing element per issue on a double page,

- Design of the cover based on the existing title concept ("Celebrities"),

- Integration of response / dialog elements,

- Close contact with the BVG photographers, selection of the image material together with the editorial team, if necessary after consultation with the editorial team, commissioning of photographers, image processing,

- layout corrections,

- Proofreading with regard to spelling / grammar,

- Creation of proofs for approval by CR / editorial staff,

- Production of print-ready data,

- Creation of a barrier-free PDF of the respective issue,

- Provision and transfer of the print data to the printer,

- Regular coordination with the editor-in-chief.

Employee magazine profile

Relaunch, regular layout and print-ready production of the BVG employee magazine "Profil"

One-off services:

among others:

- Creation of a revised content, editorial and visual concept for the employee magazine with target group-specific text and visual language,

- Concept for a bi-monthly magazine with 32 pages,

- Further development of the concept in cooperation with the BVG editorial team to the finished product.

Monthly benefits:

among others:

Regular production, layout and creation of print-ready pages:

- Participation in the page planning,

- participation in an editorial conference on a monthly basis,

- Creation of up to six pages per issue according to a given concept, in own research and according to the BVG's content specifications,

- Creation of the page layout with A and B pages, i.e. in consultation with the editorial team, identification of topics that are optically particularly emphasized and less demanding standard pages,

- Creation of graphic elements / illustrations / infographics as page-bearing elements or second reading level with at least one page-bearing element per issue on a full page or double page,

- Design of the title page based on the developed title concept,

- Close contact with the BVG photographers, selection of the image material together with the editorial team,

- layout corrections, editing,

- Production of print-ready data,

- Provision and transfer of the print data to the printer,

- Regular coordination with the editor-in-chief,

- Use of the editorial system K4 (version 9.1),

- Advice and support for the relaunch.

Download full details as .pdf
The Buyer:
Berliner Verkehrsbetriebe, Bereich Einkauf/Materialwirtschaft
CPV Code(s):
79340000 - Advertising and marketing services
79341000 - Advertising services
79342000 - Marketing services
79416000 - Public relations services
79821100 - Proofreading services