The subject of the order is a framework agreement on the conception, production and handling of moving image formats and advice on the further optimization and expansion of the entire spectrum of moving image offerings as well as moving image marketing in the communication channels used by the client.
Toll Collect relies on the use of videos of all kinds in internal and external communication. The palette ranges from explanatory videos to theme-oriented image videos to complete broadcasts on our social media channels. All formats are editorially designed. The respective productions are distributed in whole or in part via different channels, if necessary with necessary adaptations.
The aim is to present Toll Collect authentically and transparently to customers, journalists, political stakeholders, the general public, employees and potential applicants as an efficient company and attractive employer. Image is conveyed through performance and service.
The client plans to optimize and intensify the range of moving images, both for internal and external communication.
In 2020, corporate communications began to shoot videos themselves. In the coming years, Toll Collect intends to increasingly build up expertise in moving image production.
In addition to content development and production in the field of moving images as well as ongoing editorial support, the client expects proactive consulting services for strategic development and/or realignment with contemporary content and design in all the areas mentioned.