The dissemination in the media of the institutional advertising of the City of Madrid, requires the contracting of the services of entities that carry out this advertising creation. This framework agreement is articulated as a system of technical rationalization of contracting, through the conclusion of based contracts, whose conclusion will be articulated according to the rules of article 220 of Law 9/2017, of November 8, on Public Sector Contracts, without the number of insertions being previously defined exactly at the time of entering into this framework agreement, because those are subordinate to the needs of the Administration. Number and denomination of the lots of the framework agreement:Lot 1: Identity and signage. This lot may be awarded to a maximum of 2 successful bidders. Estimated value: 300,000 euros. Lot 2: Editorial design and stationery. This lot can be awarded to 2 successful bidders maximum. Estimated value: 300,000 euros. Lot 3: Information campaigns. This lot can be awarded to 8 successful bidders maximum. Estimated value: 1,500,000 euros.

Lot 1: Identity and signage. Estimated value: 300.000,00 euros

Lot 2: Editorial design and stationery. Estimated value: 300,000 euros.

Lot 3: Information campaigns. Estimated value: 1.500.000,00 euros