WRAP’s behaviour change brands are a core part of the way we engage with individuals to drive behaviour change in our priority areas of food, plastics, textiles and resource management.

Once appointed we will require agencies to develop and deliver creative ideas, concepts, campaigns and cost models against specific requirements over the contract duration.

Resource management:

— Recycle Now,

— Citizen Plastics,

— Love Your Clothes.

Food waste:

— Love Food Hate Waste,

— Wasting Food It's Out of Date,

— Guardians of Grub,

— Small Change Big Difference.