The purpose of the framework agreement is to assist in the development of technical and financial specifications making it possible to control the expression of demand and prices, in order to control communication costs. The framework agreement separates the field of communication other than media consulting and buying on the one hand (lot 1) from the field of consulting and media buying on the other (lot 2).
For the purpose of cost control, assistance in project management of communication marketsFramework agreement relating to cost control through assistance in project management of public communication contracts, excluding consulting and media purchasing contracts.
For the purpose of cost control, project management assistance for consulting and media purchasing marketsFramework agreement relating to cost control through project management assistance for public media consulting and purchasing contracts outside of communication markets.