Communication campaigns to promote Beaujolais Nouveaux in 2023, 2024 and 2025
Digital communication strategy and campaignFirm slice market (2023) and conditional slices (2024 and 2025).
Digital communication strategy and campaign (definition - creation - implementation - digital media buying). The digital media plan (advertising, sponsorship of social networks, partnerships, etc.) must be included in this batch. Full description in the ECD on e-marchespublics.com
Trade marketing and animation of points of sale / wine merchants and restaurantsFirm slice market (2023) and conditional slices (2024 and 2025).
Definition and implementation of a trade marketing plan to boost and animate the points of sale and points of contact of wine merchants and restaurateurs
Full description in the ECD on e-marchespublics.com
Purchase of radio spacesFirm slice market (2023) and conditional slices (2024 and 2025)
Radio: definition of the media plan, purchase of space and implementation. Full description in the ELD available on https://www.e-marchespublics.com/
Lot only focused on traditional radio (if digital radio recommendation => To be integrated into lot 2)