The purpose of the framework agreement is:
the definition of a strategy of support and advice in media relations, spokespersons, social networks and e-reputation,
the definition of an action plan and a schedule for the deployment of these actions
operational implementation of the action plan including the presence of an internalized resource at APEC as necessary.
reporting, Kpis, avec analyse quantitative / qualitative,
strategic and proactive monitoring of news related to APEC topics
Media relations supportMedia relations support and advice
Social media supportSupport and advice in social networks