The subject of the contract is the comprehensive promotion of Greece's tourism product and the further enhancement of its recognition, aiming to highlight it as an attractive tourist destination that can offer differentiated and personalized products and services to visitors, depending on their particular interests, throughout the year.
Specifically, the Contract includes, among others: Strategic Positioning of Greece as a tourist destination and Communication Strategy, creating identity and logo for Greece's tourism product, creating and producing electronic - audiovisual material for tourism promotion, implementing a total advertising action plan aimed at promoting Greece as a tourist destination, in Greek and international media (media plan), designing and organizing events for targeted Business to Business (B2B) audiences with tourism professionals / “Travel Trade” (travel agents, Tour Operators, etc.) abroad, conducting visitor satisfaction surveys and research abroad for the tourism promotion and development of Greece, etc.

LOT-0001
Touristic promotion and display of Greece – Rebranding.
The subject of the contract is the comprehensive promotion of Greece's tourism product and the further enhancement of its recognition, aiming to highlight it as an attractive tourist destination that can offer differentiated and personalized products and services to visitors, depending on their particular interests, throughout the year.
Specifically, the Contract includes, among others: Strategic Positioning of Greece as a tourist destination and Communication Strategy, creating identity and logo for Greece's tourism product, creating and producing electronic - audiovisual material for tourism promotion, implementing a total advertising action plan aimed at promoting Greece as a tourist destination, in Greek and international media (media plan), designing and organizing events for targeted Business to Business (B2B) audiences with tourism professionals / “Travel Trade” (travel agents, Tour Operators, etc.) abroad, conducting visitor satisfaction surveys and research abroad for the tourism promotion and development of Greece, etc.